So I opened my mailbox yesterday and had a card from a pretty well-known charity. Curious, I popped it open and groaned. A turkey! It was October the fourth.
OK, guys, we have to talk about timeliness. This may be more marketing than fundraising, okay it totally is, but it has to be dealt with. Too late is a bad thing- no one wants to be putting those year-end appeals in the mail on Dec 26th, but too early IS a very real thing. Sending a card with a turkey a full six weeks
I'll admit it. I'm a data geek. There's nothing I love more than digging into data, finding trends, and coming up with ways to act on those trends. It's common sense, right? But when you attend a conference or a seminar or hire a consultant to come present all this data to your C-suite or board, you may spend hours staring at charts and graphs and quickly feel overwhelmed. First, know you're not alone. Data analysis can be overwhelming and frustrating, particularly if you see
Yes. It's that important. I love that time of year...when the Blackbaud Index comes out and I can geek out for a bit digging into the data. This year was really no surprise, though. Even when overall giving trends were down, online giving continues to rise! This can't be ignored, and this is going to redefine everything about philanthropy, especially stewardship. You must, absolutely must, steward online donors with as much fervor as all the others. First of all, demographics
As I'm sure you've heard (especially if you live in South Carolina), Stephen Colbert decided to fund every single SC classroom project on the popular crowd-funding site DonorsChoose (almost 1,000 projects totaling over $800,000). What kind of whacky philanthropy is that??
Do you think this is more of a political statement on the shameful resources SC offers its educators? Perhaps emphasizing that all of the teachers' desires can be met for under one million dollars (compare
August is a bit of a down time for many nonprofits: few events, budgeting and data cleanup, and looking ahead to upcoming events, year-end appeals, etc. My VP of Advancement said she felt as if we were in the "calm before the storm".
What do you do during a lull?
I could probably do more planning...more scheduling...more prep work. What I do instead is write notes. Like a kid in middle school...I write notes.
I think of the donors and volunteers who have gone above and
I don't know about you, but my inbox is flooded with tips, articles, and invites to webinars on the topic of online giving. Most mid-level organizations have a very long-standing history of traditional fundraising streams: a lot of churches, a lot of local foundations, and a lot of individual donors writing checks.
Is this sustainable for another decade? Two? Three?
According to recent research, online giving continues to rise at double-digit rates even as overall charit