A lot of our time in the nonprofit fund development world is focused on building and maintaining donor relationships, as it should be! Relationships are central to any long-term fund development program.
But many times, we get tunnel vision when we look at our donors....we simply look at their relationship with us. We fail to visualize their entire network of connections, except perhaps the times we ask our board members to engage their networks. One of the most powerful, a
So I opened my mailbox yesterday and had a card from a pretty well-known charity. Curious, I popped it open and groaned. A turkey! It was October the fourth.
OK, guys, we have to talk about timeliness. This may be more marketing than fundraising, okay it totally is, but it has to be dealt with. Too late is a bad thing- no one wants to be putting those year-end appeals in the mail on Dec 26th, but too early IS a very real thing. Sending a card with a turkey a full six weeks